The Super Bowl is one of the biggest moments for brands in television advertisement; last year’s game had over 127 million viewers, and a 30-second commercial was reportedly between $7M and $8M. It’s safe to say, companies need to use every second of time with intention. To do this, most will bring in big names to help garner attention and get you to stop snacking and start staring at the screen in between plays.
Companies are already announcing their return or addition to the big screen. Returners include Uber Eats, Budlight, Ritz, Hellman’s, and PepsiCo. Debuts (and some possible competition) include GrubHub, Kinder Bueno, and Raisin Bran. Commercial time is precious during the Super Bowl, and the expectations are high with the many commercial rankings made every year by football and food fans alike.
What is the Sabrina Carpenter Pringles commercial?
Pringles teaser “Love at First Bite” stars Sabrina Carpenter picking at a flower made of Pringles, plucking the petals (that are chips) to determine if an unnamed man loves her. This will be the singer’s first big-game commercial, with her other more popular food commercial being with Dunkin’.
The full commercial will be an expansion of Pringles’ “Once You Pop, The Pop Don’t Stop Campaign.” The “Once You Pop” Mystery Boxes released November 2025 marked the beginning of the campaign, featuring a mystery flavor and figurine. The campaign also includes another commercial that aired a few months ago, where a man makes a beak out of pringles and is then worshipped by a flock of ducks. This campaign is a revamp of their previous campaign from the 90’s, using nostalgia to target their audiences.
The cylindrical snack will have big shoes to fill to beat its last commercial starring NBA player James Harden, actors Nick Offerman and Adam Brody, and lots of mustaches. In an effort to save the day after a party runs out of Pringles, Adam Brody conjures a flock of mustaches to retrieve more Pringles cans. With Sabrina Carpenter’s more glamorous and feminine aesthetic, it’s safe to say the brand is taking a much different approach this year, and it will be interesting to see how the classic charm of the brand will be included with the campaign.
What else is happening with Pringles?
The commercial won’t be the only Pringles promotion during the Super Bowl; collaborating with Cheez-It, they are selling “Snack Stadiums” in select retailers for people to put their favorite flavors together for game day. Shaped like a football stadium, they are party platters perfectly fit for Pringles and Cheez-it snacks. The stadiums will be free with a purchase of four participating Kellanova products (Pringles, Cheez-It, Club Products, Town House). The customizable snack pack releases this month in time for football fans to prepare for their watch parties.