As World Cup excitement is kicking off around the globe, Starbucks is stepping into the celebration to give your morning coffee a sporty makeover. On June 11 at participating Starbucks locations, order your favorite drink and receive a free limited-edition World Cup sleeve. Designed to look like a captain’s band, this sleeve gives you a chance to lead the team…or at least your commute to work.
What is Starbucks giving away for the World Cup?
Starbucks is using this collectable sleeve to tap into the global energy surrounding the tournament, and with this small detail, you get a celebratory twist to your usual order. Whether you’re ordering a plain black coffee or an Iced Mango Cream Chai from their new seasonal menu, the captain’s band sleeve lets you rep Team USA without ever having to lace up your old junior high cleats, and fans should act fast for this one-day drop.
U.S. stores may be focusing on the captain’s band giveaway, but Starbucks locations around the world are rolling out additional specialty merch. Across Canada, Latin America, and the Asia Pacific region, you can find a brand new “Bearista” Cup that gives the iconic Starbucks bear mascot a whole new uniform, giving customers a chance to join the celebration with their own exclusive keepsakes. This is all a fun reminder that the World Cup isn’t just a sporting event but a worldwide cultural celebration, and Starbucks is making sure none of its fans miss out!
How can I get the Starbucks World Cup Bearista cup?
However, if you’re in the U.S., you’re not completely missing out on these adorable new cups. Starbucks Rewards Reserve tier members can order online across the nation while supplies last.
While the Bearista Cups may be unattainable for many U.S. customers, the June 11 captain’s band sleeve is a simple, spirited way to connect to the tournament even if you don’t get around to watching every game. The sleeve adds an extra flair to your typical drink and brings your morning routine some additional cheer as a part of the worldwide excitement. Additionally, if you’re planning to watch matches with some friends, it’s a great way to spruce up your drink-in-hand game day photos. For any Starbucks lovers who routinely collect their merch or a new fan looking to get in on the fun. This is a special piece, definitely worth scoring before it’s gone.
Head out to Starbucks on Thursday, June 11, for this limited edition sleeve as a low effort way to get in on the action one refresher at a time—I know I will!